It has been on my mind lately that it is extremely important that we know our stuff when selling specialized properties. I recently met with a client regarding the sale of her horse farm. She had the property on the market for quite a while last year. I wondered why it hadn't sold so I went back to the prior listing. The property has a very nice old home with tons of upgrades. More importantly, the home boasts a beautiful horse barn with some very nice amenities for the equestrian enthusiast.... (read more)
Being a horsewoman, I could really appreciate the property for what it had to offer to me. The property, however, was never marketed to the horse community. The listing had no pictures of the spacious stalls, heated tack room and wash stall, the nice shaded pastures or the huge run-in shed.
I think we do our clients a disservice if we try to sell something that is specialized in its use without having some idea of how and where to market it. I love helping people with horse properties. That doesn't mean that I don't do residential real estate. I do! But if someone is looking for a horse property I can walk the walk and talk the talk. I don't think I should try to sell a marina or an automobile shop. I don't know that market. Just reading the write ups in the MLS, I can tell when the listing agent knows horse properties. If I come across someone that wants to sell their marina...I will refer it out.