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Scams and Fraudulent Transactions


If you plan to use the Internet to rent, buy or sell, you have to be aware of some of the dangers. You need to make sure that you use common sense, do good research on potential buyers and have a good line of communication. Dealing locally, where you can see the other party face-to-face, is always best. There are a few things to look out for as shown below. You can also check out some Sample Scam Emails.

  • Inability or refusal to meet face-to-face before consumating transaction - Seller might ask only for the shipping fee. This looks like a great deal, but most times you'll send the fee and never see the animal or item.

  • Use Common Sense - If a potential buyer seems too good to be true, isn't worried about shipping costs or the price of an animal or item, that can be a warning sign. Don't fall in love with a buyer just because they are willing to pay top dollar. Offering more than the asking price is also a common scam tactic.

  • Watch for International Buyers - Buyers wanting to purchase items or animals from international locations (not locally) are usually not actually interested in the item. Shipping anything is expensive.

  • Watch for International Sellers - Sellers wanting to send you their item or animal from international locations (not locally) are usually not going to send the item. Shipping anything is expensive. They will notify you that the item has shipped (even though you didn't purchase it). Sometimes their price will be very, very low, so you can't refuse. You'll then be asked to pay their shipping company (a fraud) with your good money. They never ship the item or animal, and you are out the money.

  • Study the information in the ad - Be suspicious if there is a trailer ad listed in the horse or tack section. Or, if there is an email address in the description of the ad, or on a picture. Also check the city and make sure that it is actually in the state shown for the listing (and check the zip code to see if it matches the state/locale). Another tip-off to a scam could be the picture in the ad. If it is in Phoenix but shows trees/vegetation from the eastern US, be suspicious. Lastly, if the price is very low, and its too good to be true, it probably is!!

  • eBay - Sellers wanting you to send money to eBay is a big red flag. EBay doesn't handle transactions for items that are sold on other websites. So if you are asked to send eBay money to purchase something from our site, please report it to us and don't send the money!

  • Phishing Scam - Be aware of receiving an email or text message asking you to provide your account login information by going to a website or emailing it. We'll never ask you to provide your information for any reason. Sometimes these phishing requests can seem legitimate (like to reactivate your account). Please don't provide login information to anyone.

  • Friesian Ads: Suggestions from an EquineNow user:

    "This is a warning regarding many of the ads you see on the Internet horse classified sites regarding a free or inexpensive Friesian horse. I know you are undoubtedly a horse lover longing for an inexpensive but wonderful horse. The scammers are trying to get your shipping money & in some cases more as well. (I understand that normally the buyer arranges the shipping, not the seller.) Also these "sellers" (scammers) often - but not always - list the imaginary horse umpteen times in different states. Also you will notice that the ads often read the same at least in part. Often the scammer doesn't really know a lot about horses & Friesians in particular & will list unlikely things regarding what he can do or not do, his size & coloring. I'll have to say, name choices are weird for the horse listed many times. Just check them out thoroughly before you put money out. DON'T buy sight unseen would be my advice. Photos don't prove anything. Vet statements don't (unless you originate the request from a vet of your choice, not the scammers). I'm not saying to quit looking for your dream horse. Just be careful..."

  • Trailer Scam - This is typically for a newer trailer with living quarters for a very low price, usually under $5,000 (too good to be true). Sometimes scammers list their trailer in the horse section, thinking it will escape our review. This actually is a BIG red flag that the ad is a scam. Typically the story for the trailer scam is that the person is working on a cruise ship, in the military, or some other excuse whereby the trailer is not in their posession. Sometimes they will use the eBay story (or some other "secure" method of payment), or even that EquineNow.com will handle the payment processing (we don't ever get involved in the transaction between buyer and seller). No matter what the story, its usually a scam and we always suggest visiting the trailer in person and do your due diligence!

  • Horse Boarding Scam - This scam involves a "deposit" check for boarding being sent to you, but the "deposit" is greater than the amount of the boarding. You're instructed to then "return" the difference. Their check/payment "bounces" and you're out the money you sent back for the difference.

  • Western Union or Money Gram Payments - Nothing against Western Union, but its just not prudent to use this service when bying something online. If you visit the Western Union website, it clearly states that Western Union is *NOT* to be used for sending money to people you don't know:
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    The Western Union Money Transfer service is a great way to send money to people you know and trust. If you need to send money to someone you don't know well, you may be putting yourself at risk for fraud.

    Because we care about consumers, Western Union urges you to protect yourself from fraud by considering the following:
    • Never send money to a stranger using a money transfer service.
    • Beware of deals or opportunities that seem too good to be true.
    • Don't use money transfer services to pay for things like online auction purchases.
    • Never send money to pay for taxes or fees on foreign lottery winnings.
    • Never send a money transfer, in the name of a friend or relative, with the intention of changing the name to someone you have not met personally.
    • Never send a money transfer, in the name of a friend or relative, in order to delay payment of the transaction to someone you have not met personally.

    If you think you've been a victim of fraud, contact us at 1-800-448-1492.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    In this scam the seller tells the buyer to send the money via Western Union, the seller then asks for the Western Union MTCN # or the money transfer number (this is basically a number that gives the scammer access to the money). Once the scammer has the MTCN or money transfer number, he/she can pick up the money at any Western Union worldwide and disappear. The buyer has paid, but the item that was paid for will never be sent.

  • Google Checkout - We've received reports of person(s) using fake Google Checkout papers and/or website to accept payments. This is typically used for a trailer "sale", but could be for anything. Please be aware of this scam, and check out more details about how to prevent being scammed on Google Checkout's Security Center

  • Generic First Contact E-mail - Many scammers will send out lots of e-mails to various sellers trying to find one that might be a potential target. When they do this, they often write a form e-mail that could apply to any ad. An example might say something like: "I saw your [item] for sale online and am very interested. Please contact me." Communication that could apply to anything for sale during the first contact can be a tipoff to a scam.

  • 809 Area Code - There have been phone scams related to this area code. Be cautious if you are contacted by someone and asked to call a number with an 809 area code. You can read more here or Google that topic for more information.

  • Cashiers Check Payments - Buyers not willing to pay in cash may be scamming you with fraudulent cashiers checks or money orders. If you receive a check/money order that looks real, remember that computers can print almost anything these days.

  • Pressure Tactics - If a buyer seems in a rush or wants to speed up a transaction / shipping, be careful. They may just be interested in scamming you before you realize that the transaction is fraudulent.

  • Financial Information - You should never give out your financial information. Asking for bank account info in order to wire funds or other personal information is a sign of a scam.

  • First contact via phone - You are much better off with a buyer if they contact you via phone on the first contact. Online and e-mail solicitations are easy to do, but phone calls are not an efficient means of communication for scammers.

  • Sample Scam Emails - This is a listing of emails we are starting to compile that have been reported to us by either buyers or sellers. Use this list as a general guideline and if you run across a potential scammer please copy the email and submit it via our Contact Us form.

To protect yourselves and others against this type of activity, it is important to try and obtain as much information about the buyer as possible. If you suspect the buyer may be involved in this or similar scams, please forward any information you can obtain to the following organizations:

For U.S. complaints use the Federal Trade Commission Consumer Complaint Form.

You may also forward suspected scam email directly to: uce@ftc.gov

For Canadian Complaints contact the Royal Canadian Mounted Police.


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